Monday, March 23, 2015

YouTube Videos

More Effective YouTube Videos for Independent Music

Most independent artists have YouTube music videos for their songs, which is great.  However, the problem with YouTube is that it essentially acts as a search engine, not a referral engine.  Unless someone is specifically looking for your video, it is unlikely they will stumble on it by chance.  It is very difficult for a YouTube video to be a vehicle for new potential fans to discover your music.

Part of the problem is that the videos are being made by the artist themselves and usually make either them or the song the primary focus of the video.  The visual part of the video generally won't appeal to anyone who isn't already a fan.

Fan-made videos, on the other hand, have a higher success rate because they make the visual aspect as interesting and appealing as the audio (your song).  Here is an example from a band I worked with in the past:

Suffocation is a Death Metal band from New York.  Their most popular official music video is professionally produced and currently sits at about 1.5 million views
https://www.youtube.com/watch?v=i6nrglujp1U

A fan made video of a guy drumming along to a Suffocation song has over 6.2 million views (4 times as many).  The videos cost the band and their label exactly $0 to produce.
https://www.youtube.com/watch?v=MJJHk4hSFB4

More importantly, people are finding the video because of the humor value, it went 'viral'.  There was an appeal to the video beyond whether you liked the music or not.  Reading the comments reveals people who had never heard of Suffocation before.  One comment even said they bought the drum set used, so even THEY got free advertising from it.

The beauty of a fan made video is that it costs nothing and the artist does no work.  The downside is you have no say in the final version.  The good news is YouTube allows you to request that a video with your music be taken down if it is just so horrible or offensive that it would do more harm to you than good.

Two types of music videos that are good for exposure are Machinima and Anime Music Videos.  Machinima is a term for a specific type of animation using video game footage.  Probably the most well know Machinima series is Red Vs Blue, using Halo footage.  The most famous Machinima Music Video is "Code Monkey" by Jonathan Coulton, which currently has over 6.4 million views.
https://www.youtube.com/watch?v=v4Wy7gRGgeA

Anime Music Videos, as the name implies, uses video footage from anime movies or TV shows to go along with the music.  This deserves a special mention because anime producers are less likely to challenge someone using their footage as they consider it free advertising.  An example of this is the video for Britt Nicole's song "Welcome to the Show".  The Anime Music Video version is the most viewed version of the song on YouTube:
https://www.youtube.com/watch?v=kqZ5eO1z6dA


The benefit of these kinds of videos is that they will draw in fans of the visual aspect who will (hopefully) like your music.  If you do use anything like that, be sure to properly credit anything you use.


To give an example, I grabbed a few song clips from a few Chaos artists and made a sample reel using just footage from Grand Theft Auto 5 and Second Life.
https://www.youtube.com/watch?v=D-A1HF-D8Qg


It took me about a day using free software, Audacity to make the sound clips and Windows Movie Maker to make the video.  It is a rough edit, a proof of concept, just to give you some ideas.

Sunday, March 1, 2015

Upcoming Compilations 3/1/15

Upcoming Compilations 3/1/15


This is the addendum to the email blast.  This is the list of compilations soon to be released and the Chaos artists on each one.  As you can see, some have only 1, others are almost entirely us.  I have not been given the specific release dates.  They also said more are forthcoming so if you are not listed here don't worry.

Bossa Cafe en Ibiza, Vol. 1
Gregory Bonino

Delicate Harmony Balance, Vol. 2
B. Frank

Indie Folk & Americana, Vol. 1 (A Selection of the Best Indie Folk and Americana Music)
Alexander McKay
B. Frank
Blue Light Bandits (Ft. Joel Ansett)
Bride & Groom
Cathouse Thursday
Devin Sinha
Herbie D and The Dangermen
Jiggley Jones
Katey Laurel
Kevin Presbrey
Martians on Maui
Stacy Price
Vito and the One Eyed Jacks
Whiskey N' Rye

Nothing But Dance Party Hits, Vol. 1
Carl Thornton
Katey Laurel and Brian for President
ZiK featuring Katey Laurel
JDVBBS
Sarantos
Frankie Doc
Natalie Jean

Riviera Lounge 01 (Relaxing Jazz Lounge Music)
DJ Tabu

The Indie Hip-Hop Uprising, Vol. 1 (Discover Some of the Best Indie Hop-Hop from the USA)
Cav Bernah
Cooly Mack
Craigenstein
D. Lector, Ris
Demo Delgado, Doxamillion, Trooth
Ferris Bueller
Fitz, Dre-Pool, DJ L The General, Jay Cedeno
Jaiz
Lil Lance
M-Acculate
Opal Rose, Tay Black
The Band of the Hawk, Posh Tash
The Real Stevie Bee, Block Bezzle, Buga & Tariq
XL
YBC Tha NeRd

The Sound of Indie Rock, Vol. 1
Andromeda Sun
Cathouse Thursday
Dead Day Revolution
Devin Sinha
Dreamwalk
Feel About
Goodnight Buffalo
Lisa Smith's Powerhaus
Shiffley
Stacy Price
Steve Ryan
Sugar Bear Trio
Tim Korry
Vices I Admire
Whiskey N' Rye

The Sound of Indie Rock, Vol. 2
Alexander McKay
Andromeda Sun
Avenue
Better Than Grey
Credit Valley
I Am Machi
Immune
Mr Kito
Oh Condor
Piqued Jacks
Slim Tailor Experience
The Cosmonauts
The Valery Trails
Tim Korry
Vaudeville

Today's Americana Country Folk, Vol. 1
Alexander McKay
Bride & Groom
Carpenter & Madden
Cathouse Thursday
Devin Sinha
Dixie Still
Jiggley Jones
Joe Farren
Katey Laurel
Sarantos
Stacy Price
The Brymers
Vito and the One Eyed Jacks
Wayne Jacobs
Zave

Today's Americana Country Folk, Vol. 2
Andromeda Sun
Chaquis Maliq
Forrest Johnson
Jon Kohen
Kevin Presbrey
Liz Madden
Manintheraw
Mark Stone and the Dirty Country Band
Martians on Maui
Piqued Jacks
Tamika Dunning
The Tressels
The Valery Trails
Tim Serdynski
Zachary Friederich

Total Metal, Vol. 1 (The Indie Metal Music Selection)
Abriel
Ana Brown
Devastator
Fear Control
Krashing Blast
Mind Erasure
Modern Echo
Terminal Degree
UnDying Will
Vices I Admire
Xander Demos

Uncover Indie: Hop-Hop, Vol. 1 (Contemporary Hip-Hop from the Streets)
Cav Bernah
Chris Webby, D. Lector
Cooly Mack
Demo Delgado, Doxamillion, Trooth
Fitz, Dre-Pool, DJ L The General, Jay Cedeno
Golden Baby Pro
Jaiz, Snypod
M-Acculate
Mista Dent
N*
Nikki McKnight
Notoriety
Opal Rose, Tay Black
The Real Stevie Bee, Eric Hicks, Christopher Mccullor
YBC Tha NeRd

Urban Feel Hip-Hop, Vol. 1 (Fresh American Indie Hip-Hop and Rap)
Cav Bernah
Craigenstein
D. Lector, Megan Aviles
Fitz
Golden Baby Pro
Jaiz, Ashleigh Munn
Katey Laurel, Johnny 20 20
Lil Lance
M-Acculate
Natalie Jean
Noah Archangel
Notoriety, Rapper Big Pooh
Opal Rose
The Band of the Hawk
YBC Tha NeRd
Yung Keats